Digital Marketing
- Batch Duration :12 weeks
- Videos Duration: 12 hours
- Start Date :08 Dec 2025
- Free : Free of cost
- Who can Join : Everyone
- Enrolled Trainee:37721
- Video Medium :Urdu&English
About
This Digital Marketing Course is designed to take you from beginner to advanced level by covering all major digital platforms and tools. You will learn the fundamentals of marketing, customer journey, funnels, and content strategy, along with hands-on training in content creation, AI-powered copywriting, and Canva design.
The course provides in-depth training in Facebook, Instagram, TikTok, and Google Ads, including campaign creation, audience targeting, retargeting, Pixel installation, and performance analysis. You will also learn Google Analytics to track data and make informed decisions.
Whether you are a business owner, freelancer, student, or job seeker, this practical and AI-powered course will help you build real-world skills, create a professional portfolio, and confidently start earning or growing your business online.
Meet The Trainer(s)
Fahad Usman (Master of Business Administration)
Fahad Usman is a Digital Marketing Expert with over 8 years of hands-on experience in performance marketing, media buying, and business growth strategy. He is the founder of a successful media buying agency, where he has managed and scaled advertising campaigns for hundreds of international clients across multiple industries.
Throughout his career, Fahad has helped businesses generate millions of dollars in sales through strategic Facebook, Instagram, TikTok, and Google Ads campaigns. His expertise lies in creating data-driven marketing strategies, building high-converting funnels, and optimizing paid campaigns for maximum ROI.
In addition to serving international clients, he also owns and operates several prominent local eCommerce stores, giving him practical, real-world experience in product scaling, customer acquisition, and brand building. His training approach is practical, results-oriented, and focused on real market implementation rather than just theory.
What you will learn
After completing this course, a trainee will be able to:
- Understand core marketing and digital marketing concepts, including customer journey and funnels.
- Create effective content and copy using AI and design tools like Canva.
- Set up and optimize Facebook, Instagram, and Meta Business accounts professionally.
- Plan, launch, and manage Facebook and Instagram ad campaigns (Traffic, Leads, Conversions).
- Install and manage Meta Pixel, create custom audiences, and run retargeting campaigns.
- Build and scale TikTok business accounts and run TikTok ads (Video Views, Leads, Sales).
- Set up and manage Google Ads campaigns (Search, Display, Video, Shopping, Performance Max).
- Conduct keyword research and optimize campaigns using Quality Score and ad extensions.
- Configure Google Analytics and use data for performance analysis and decision-making.
- Develop complete multi-platform digital marketing strategies and explore freelance or job opportunities.